Up to date: September 16, 2020 12:30:37 pm
The yr has turned out to be fairly a dampener with the continuing pandemic proscribing the world inside their houses for probably the most a part of 2020. Compared, issues weren’t so gloomy final yr and that is precisely what a current examine, Quilt.AI commissioned by Twitter India revealed – issues that gave tweeple pleasure in 2019. The examine analysed the conversations on the microblogging web site and located some attention-grabbing on a regular basis exchanges on themes like animals, celebration, doing good deeds, household, meals, humor, nostalgia, romance and sports activities.
For the examine, the group analysed 8,50,000 tweets throughout 22 Indian cities from September-November 2019 over a 100-day framework and have created ‘Dialog Replay’, a platform that provides a throwback to these joyful conversations, “for folks to revisit the little pleasures of life once more ”. Manish Maheshwari, Managing Director, Twitter India stated, “Twitter is a contemporary public sq. the place various voices talk about their views on subjects that curiosity them. Final yr, folks had been revelling in lots of joys of life. With Dialog Replay, we intend to throwback to these vibrant conversations. Sharing these conversations is our method of giving Indians a second of happiness and reminding them that little pleasures result in pleasure. “
Based on the outcomes, southern cities like Ernakulam, Hyderabad and Chennai led conversations throughout themes of sports activities, meals, celebration, celeb content material, and humor. Ludhiana topped the charts for conversations on romance whereas Raipur led conversations round animals. Bhubaneswar had probably the most conversations round household and doing good deeds, whereas Mumbai led conversations on nostalgia.
Martyn Uren, head of analysis – APAC and MENA, Twitter added, “Our analysis has discovered that Indians on Twitter love to speak about subjects that deliver them pleasure, and there’s a various vary of those subjects that one can see rising from totally different elements of the nation, from meals and household to celebration and celeb content material, and rather more, ”he stated.
Among the conversations that drove the examine included:
Individuals name out #PetTwitter or #AnimalTwitter for a dose of cuteness to uplift their temper. Raipur tweeted probably the most about animals adopted by Ernakulam, and Mumbai.
There’s a large amount of happiness that comes with documenting festivities, achievements, and likewise in celebrating small wins like shopping for a brand new merchandise for your self. Hyderabad led engagement round celebration, adopted by Indore, and Visakhapatnam.
Celeb content material
Chennai-led engagement round celeb content material, adopted by Visakhapatnam and Coimbatore. The prominence of southern cities on the leaderboard is not any shock contemplating yearly high Twitter conversations round leisure emerge from this area, stated the examine.
Doing good deeds
Doing good deeds and acts of kindness give one a way of goal. Bhubaneswar was the highest metropolis tweeting and judging to it, carefully adopted by Ludhiana and Mohali.
Bhubaneswar tweeted probably the most in regards to the joys of celebrating particular moments with family members, adopted by Kanpur and Chennai.
Meals brings India collectively. Second to the enjoyment of cooking and savoring meals is the enjoyment of photographing it. Ernakulam beat all cities when it got here to tweeting about meals, adopted by Bengaluru and Ludhiana.
Candid, deadpan and with out restraint, Chennai beloved joke, driving the utmost tweet volumes for humor, adopted by Mohali and Coimbatore.
Mumbai, Visakhapatnam and Kolkata topped the listing for conversations round nostalgia. These cities reminisce in regards to the good outdated days of allure. Individuals from these cities usually put up tweets containing sepia-tinted or black and white photos, outdated portrait photographs in entrance of in style landmarks, and even their very own child footage.
Ludhiana tweeted probably the most about romance, adopted by Ahmedabad and Kolkata.
Be it a dialog in regards to the group that they help, or ongoing matches, or sharing fan artwork wishing their favourite sportsperson birthday, folks from Ernakulam engaged probably the most within the pleasure of celebrating sports activities, adopted by Bhubaneswar and Chennai.
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